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Paperback Behaviorally SMART Financial Planning: Behavioral Finance Made Practical for Financial Advisors Book

ISBN: 1532855133

ISBN13: 9781532855139

Behaviorally SMART Financial Planning: Behavioral Finance Made Practical for Financial Advisors

A Guide to Understanding Behavioral Finance for Financial Advisors.When financial advisors want to understand more deeply why investors make irrational financial choices, they will likely be faced with an endless supply of academic-based behavioral finance and economics research. In the fast developing world of "behavioral finance," advisors who are seeking to understand an investor's unique financial decision-making behavior at a deeper level might...

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Format: Paperback

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