Behavioral Strategic Management

by Philip Bromiley and Devaki Rau

This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage their strengths and build their capabilities.

Integrating analytical tools found in a typical strategy textbook with cognitive and psychological...

• Format: Paperback
• Language: English
• ISBN: 1138292362
• ISBN13: 9781138292369
• Release Date: October 2017
• Publisher: Routledge
• Length: 254 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"