Behavioral Marketing: Delivering Personalized Experiences at Scale

by Dave Walters

Book Overview

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1119076579
• ISBN13: 9781119076575
• Release Date: August 2015
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"