Behavioral Finance: Psychology, Decision-Making, and Markets

by Richard Deaves and Lucy Ackert

Discover a structured, applied approach to behavioral finance with Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text links finance theory and practice to human behavior with applications in every chapter. The book builds upon principles of finance, connecting content to psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers...

• Format: Hardcover
• Language: English
• ISBN: 0324661177
• ISBN13: 9780324661170
• Release Date: September 2009
• Publisher: Cengage Learning
• Length: 432 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.9" x 7.4" x 9.1"