Behavioral Finance for Private Banking: From the Art of Advice to the Science of Advice

by Thorsten Hens and Enrico G de Giorgi

Book Overview

An essential framework for wealth management using behavioral finance

Behavioral Finance for Private Banking provides a complete framework for wealth management tailored to the unique needs of each client. Merging behavioral finance with private banking, this framework helps you gain a greater understanding of your client's wants, needs, and perspectives to streamline the decision making process. Beginning with the theoretical...

• Format: Hardcover
• Language: English
• ISBN: 1119453704
• ISBN13: 9781119453703
• Release Date: June 2018
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"