Behavioral Economics of Health: Healthcare for Effective, Efficient, and Sustainable Wellness

by Uwem Essia

We are not as rational as the mainstream economic theory assumes us to be. Quite often, we make decisions and take actions that we know are not in our best interest. It is wrong to assume as the extant economic theory does, that individuals have the mental capacity to gather and process the huge amount of information and choices at their disposal. At the same time, our tastes and preferences are easily manipulated by advertising and the opinions of...

• Format: Paperback
• Language: English
• ISBN: B0C12DFQN4
• ISBN13: 9798389888463
• Release Date: April 2023
• Publisher: Independently Published
• Length: 192 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"