Behavioral Consequences of Dynamic Pricing

by David Prakash

Digital technologies are driving the application of dynamic pricing. Today, this pricing strategy is used not only for perishable products such as flights or hotel rooms, but for almost any product or service category. With dynamic pricing, retailers frequently adjust their prices over time to respond to factors such as demand, their supply and that of competitors, or the time of sale. Additionally, dynamic pricing allows retailers to take advantage...

• Format: Paperback
• Language: English
• ISBN: 3754359932
• ISBN13: 9783754359938
• Release Date: July 2022
• Publisher: Bod - Books on Demand
• Length: 156 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"