Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World

By Mike Hoefflinger

Discover the hard learned lessons to creating a successful company, straight from a stakeholder who had a front-row seat to Facebook's growing pains, stumbles, and reinventions.

You can't create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect.

In Becoming Facebook, computer engineer turned marketing innovator Mike Hoefflinger shares the challenges faced and lessons learned during the coming-of-age times of the bercompany. Discover from an insider:

How Facebook recovered from its "disastrous" IPOHow the growth team achieved the impossibleWhy Facebook's newsfeed ads were the company's most important business decision ever How Google+ attacked and lostWhy and how Instagram and WhatsApp were added

Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.

• Format: Paperback
• Language: English
• ISBN: 140024403X
• ISBN13: 9781400244034
• Release Date: March 2023
• Publisher: Amacom
• Length: 256 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.7" x 6.2" x 9.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher