Few soccer players in history have commanded as much media attention as David Beckham. From the moment he announced himself to the world with a breathtaking goal from the halfway line against Wimbledon in 1996, he became public property. Over the next two years, as he embarked on a relationship with a Spice Girl and was sent off in a crucial World Cup game for England, he was loved and loathed in equal measure. The restoration of brand Beckham saw...