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Paperback Harvard Business Review on Strategic Alliances Book

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ISBN: 1591391334

ISBN13: 9781591391333

Harvard Business Review on Strategic Alliances

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Shows how to build and manage strategic business relationships. This work features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and more.

Format:Paperback

Language:English

ISBN:1591391334

ISBN13:9781591391333

Release Date:February 2002

Publisher:Harvard Business Press

Length:224 Pages

Weight:0.66 lbs.

Dimensions:8.3" x 0.8" x 5.5"

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