Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

by David McNally and Karl D Speak

Book Overview

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1576752720
• ISBN13: 9781576752722
• Release Date: September 2003
• Publisher: Berrett-Koehler Publishers
• Length: 148 Pages
• Weight: 3.45 lbs.
• Dimensions: 0.5" x 5.6" x 8.5"

Customer Reviews

Daves review

"I approached this book with great skepticism. Seeing myself as a brand was not appealing but the truth is we are all 'branded' in the eyes of others. What struck me immediately was the observation that people cannot see inside of me, they judge me by my actions. In the end I found the ideas in this book to be intriguing and compelling"

This Is A Must Read For Everyone In Business!

"BE YOUR OWN BRAND" is a great book with a powerful premise. Instead of regurgitating all the old marketing themes about branding, David McNally and Karl Speak, uncover the fundamental truths. Creating a unique stand-alone identity requires a commitment to build special relationships - with yourself, your co-workers, your customers and the public. The authors make it easy to read and understand. In addition, there are lots of practical strategies that will inspire you to take action. This is a must read for everyone in business!

A Must Read!!!

Be Your Own Brand is a must read! The book illustrates the importance of identifying your core values in business and in life through a series of real-life stories. I must admit that I was skeptical at first and resisted the idea of identifying myself as a brand. However, this amazing book convinced me that the better I know myself and the more dedicated I am to living by my own personal values, the more success I will be in life. Be Your Own Brand shows you how to be true to yourself!

A Winner in my Book!

I read Be Your Own Brand after hearing Karl Speak at a conference recently. I was as impressed with the book as the seminar. The book is so practical and instructional to be a better person in all of our relationships. It comes down to living your values and making them the driver for your actions which makes your personal brand relevant, distinctive and consistent for others. I learned that that's the key for being successful in my personal and professional life.

Be yourself and be your best

An extraordinary book. McNally and Speak see a brand as a relationship- you trust certain brands because you know instantly what they stand for. They show you how you can make yourself into a kind of "brand" that people trust, not through some kind of con job but by learning how to memorably communicate who you are- what you stand for, what your values are. It's not a question of devising some kind of artificial image. In fact, if you try to fake it, make something up, you will fail. It's learning how to express your essence, make a connection with people in a way that will stick with them. This is something that you can use in your personal life as well as in business.