If you are seriously invested in getting your name, product or service into the hands of the media, you cannot go wrong with this encyclopedia of things to do right when marketing and seeking publicity. You don't have to spend gazillions of dollars paying a publicist to do the work for you. Take it from me, as a published author, The Fearless Factorit's a real hit and miss affair. But using the advice given in David Mathison's book Be The Media, you can quickly start getting the attention you deserve for all your hard work. Do yourself a favor. Buy this book. It's cheap at the price......
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