AUTHOR'S NOTE. The 7th edition reflects some new experiences up to the end of 2018 and feedback from readers. Be the Best is a series of practical lessons from successes/failures in building businesses and teams. The aim is to help people to STOP and THINK DEEPLY about areas of management/leadership; and so to realise the potential they have to Be the Best - by learning to be themselves, but more perfectly. The insights are from working in business...