Be Different!: The Key to Business and Career Success

by Stan Silverman

Book Overview

The fundamental goal of any business is to be different-to be better than those with whom it is competing. Every company should be on a journey to be the preferred provider of products or services to its markets by offering a great customer/client experience. A preferred provider is the company that customers and clients preferentially want to do business with, and often can charge a premium for what they provide.

The fundamental...

• Format: Paperback
• Language: English
• ISBN: 1949991741
• ISBN13: 9781949991741
• Release Date: November 2019
• Publisher: Business Expert Press
• Length: 288 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"