Bayesian Statistics and Marketing

by Peter E. Rossi, Greg M Allenby, Rob McCulloch, et al.

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470863676
• ISBN13: 9780470863671
• Release Date: December 2005
• Publisher: Wiley
• Length: 384 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.1" x 7.0" x 10.0"