Bayesian Statistics and Marketing

by Greg M. Allenby, Peter H. Rossi, Sanjog Misra

Fine-tune your marketing research with this cutting-edge statistical toolkit

Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This...

• Format: Hardcover
• Language: English
• ISBN: 1394219113
• ISBN13: 9781394219117
• Release Date: July 2024
• Publisher: Wiley
• Length: 400 Pages
• Weight: 1.84 lbs.
• Dimensions: 0.9" x 6.7" x 9.6"