Battleground: Electoral College Strategies, Execution, and Impact in the Modern Era

by Scott L. Althaus, Costas Panagopoulos, Daron R. Shaw

Covering the beginning of the television era to the present, Battleground provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day. Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic...

• Format: Hardcover
• Language: English
• ISBN: 0197774369
• ISBN13: 9780197774366
• Release Date: August 2024
• Publisher: Oxford University Press, USA
• Length: 320 Pages