Basic Strategy in Context: European Text and Cases

by Charles Baden-Fuller and Neil Thomson

Basic Strategy in Context centres on real-world firms and managers by giving each chapter's cases a higher weighting in importance and explanation than is normal. Given this emphasis on real-world as opposed to theoretical treatment the book enables the solving of practical business problems like those below. This emphasis on reality is cemented by the book's treatment of diversity as being the norm highlighted through European business cases...

• Format: Paperback
• Language: English
• ISBN: 1405161086
• ISBN13: 9781405161084
• Release Date: June 2010
• Publisher: Wiley-Blackwell
• Length: 422 Pages
• Weight: 1.76 lbs.
• Dimensions: 1.0" x 7.4" x 9.5"