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Hardcover Basic Marketing: A Global-Managerial Approach Book

ISBN: 0072947039

ISBN13: 9780072947038

Basic Marketing: A Global-Managerial Approach

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Book Overview

Focuses on how to make the marketing decisions that a manager must make in deciding what customers focus on and how best to meet their needs. This work reflects marketing's best practices and ideas. It focuses on management decision-making in marketing, and covers topics like technology, ethics, global, relationship marketing, and services. This description may be from another edition of this product.

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Customer Reviews

5 customer ratings | 5 reviews

Rated 4 stars
Basic Marketing Book

Book was in good shape. Lots of high-lighting though. It's still good though. It didn't take long to arrive.

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Rated 5 stars
A classic -- groundbreaking at its time of writing (1960)

When you are developing a marketing strategy in any line of business, you will be thinking about how to allocate resources and align your efforts in a number of areas simultaneously, trying to juggle priorities. The classical 'marketing mix' I once taught to business students asserts there are only four aspects (the '4 Ps') to be considered: product, price, place and promotions. This definition of the marketing mix was created...

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Rated 5 stars
Basic Marketing

This book was in great condition even thought the book store stated that the book a damaged.

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Rated 4 stars
Good marketing book

This book was very easy to follow.

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Rated 5 stars
Comprehensive Book for Principles of Marketing Course

This is a fairly comprehensive fundamentals of marketing book. It is laid out well. It begins with an elementary explanation of the marketing discipline and its relationship to society. This is followed by an explanation of the ingredients in marketing strategy planning. Following this section, the author addresses the external factors that affect marketing decisions. This is followed by a discussion of demographic...

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