Basic Marketing Research Using Microsoft Excel Data Analysis - Canadian Edition

by Judith Nash, Alvin C. Burns, Ronald F. Bush, et al.

Book Overview

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0135063841
• ISBN13: 9780135063842
• Release Date: January 2011
• Publisher: Pearson Education Canada
• Length: 544 Pages
• Weight: 2.20 lbs.
• Dimensions: 10.0" x 0.8" x 8.0"