Basic Marketing Research: Customer Insights and Managerial Action

by Gilbert A Churchill, Tom J Brown, Tracy A Suter

In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result. BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research...

• Format: Paperback
• Language: English
• ISBN: 0357901843
• ISBN13: 9780357901847
• Release Date: July 2023
• Publisher: Cengage Learning
• Length: 400 Pages
• Weight: 1.67 lbs.
• Dimensions: 0.6" x 8.4" x 10.9"