Basic Marketing Research Integration of Scocial Media - Fourth Edition

by Naresh K. Malhotra

Book Overview

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel... This description may be from another edition of this product.

• Format: Hardcover
• ISBN: 0132552434
• ISBN13: 9780132552431
• Release Date: January 2012
• Publisher: Pearson
• Weight: 3.40 lbs.