Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. MARKET: A useful reference for marketing professionals who need to increase their market research skills.
Related Subjects
Business Business & Finance Business & Investing Computer Science Economics Education & Reference Marketing Mathematics Methodology Research Science & Math Social Sciences Software Design & Engineering Software Design, Testing & Engineering Software Development Software Engineering Textbooks