Basic Marketing: A Marketing Strategy Planning Approach

by William D. Perreault Jr., E. Jerome McCarthy, Joseph P. Cannon

Book Overview

Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here. Built... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073529958
• ISBN13: 9780073529950
• Release Date: October 2010
• Publisher: Irwin/McGraw-Hill
• Length: 746 Pages
• Weight: 4.35 lbs.
• Dimensions: 1.1" x 8.7" x 11.0"