Basic and Advanced Focus Groups

by David L. Morgan and David L Morgan

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1506327117
• ISBN13: 9781506327112
• Release Date: August 2018
• Publisher: Sage Publications, Inc
• Length: 216 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 7.4" x 9.1"