Barack, Inc.: Winning Business Lessons of the Obama Campaign

by Rick Faulk and Barry Libert

In 'Barack, Inc.', Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximise performance. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0137022077
• ISBN13: 9780137022076
• Release Date: January 2009
• Publisher: FT Press
• Length: 179 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.7" x 6.4" x 9.1"

Customer Reviews

Excellent book for life lessons as well as business

If you are a Obama supporter, enjoying this book is a no-brianer -- but even if you are not, you can't deny the sober-minded logic and plain sense that it espouses. This compact, easily digestible tome follows the last Presidential campaign and examines the Obama organiaation's responses and actions, as well as how the man himself reacted and proceeded. It's a helpful reminder of, more than anything else, grace under pressure. It's the sort of book to keep handy when you need a dose of sanity in the insance life we all lead.

A unique approach to the business manual, highly recommended

When one thinks of something to model their business after, political campaigns don't typically make the list. "Barack, Inc.: Winning Business Lessons of the Obama Campaign" uses the success of Obama's campaign in 2008 and the business lessons that can be learned from it. Obama was one of the first presidents to fully embrace the internet, including websites such as Facebook and MySpace. Using many of Obama's actions as models of the successful modern business, one can the value of drawing lessons from a presidential campaign that can apply to one's business after. "Barack, Inc." is a unique approach to the business manual, highly recommended.

How the President Did It

This book tells about the President's success at winning the campaign. It talks about his strategies and techniques of how he operated. It did have some interesting points discussed. It tells how he had a lot confident and calmness, used technology and communication, and focused on change. This book is interesting and would be right for someone who is interested in learning and understanding his strategies. For those who are not interested, then I would not recommend this book. This book is pretty much straight and to the point and rather short, but nonetheless short and very interesting.

Mona Lisa

This book is very informative. The lessons learned from Barack Obama's campaign very insightful and businesses of all sizes could learn hugh lessions. This book gives you the insight on how you can make your business sucessful. I recommend this book for everyone to read. It is very full of very valuable informaton for great sucess.

Opens new doors

Traditionally, politicians and governments learn from savvy business people. This book is different because it attempts to distill business lessons from experience gathered during a presidential campaign. Having served as Chairman and CEO of a social software vendor, Barry Libert and Rick Faulk are uniquely qualified to analyze a Cinderella candidate story that soared from obscurity and became the 44th President of the United States. It's an early anecdotal overview, so it lacks the time perspective to compare promises and results, and to separate strategies from tactics. Yet, it's an easily readable and already useful book because it shows how an unlikeliest of sales can be executed, given sufficient market demand, discipline, and clever use of modern technologies. What was the salient weapon that Obama armed his campaign with to turn his candidacy from improbable to inevitable? Social networking technology. This book tells how Obama used it to 1. Raise a record amount of money (nearly $750 million) that exceeds what all of the candidates combined collected in private donations in the previous race for the White House 2. Reduce campaign costs, achieving $1.56 per vote, down from $10-$20 a vote using traditional methods 3. Build superior information-gathering network 4. Mobilize thousands of volunteers, e.g., 1,400 neighborhood teams in 6 months in a single state 5. Introduce transparency and personal accountability to manage individual campaign supporters If you are looking for quantitative analysis, you will be disappointed, but if you are an entrepreneur, this book gives you a choice: embrace modern social networking technology or resist the change and lose to competitors. Yuval Lirov, Medical Billing Networks and Processes - Profitable and Compliant Revenue Cycle Management in the Internet Age