Banking marketing and its impact on consumer behavior

by Anaïs Ammor

Consumer behavior is constantly changing. Banks must therefore adapt to customer demands in order to win their loyalty. Indeed, individuals are more and more individualistic and can therefore decide to change bank as soon as they are dissatisfied with the service offered or as soon as they encounter a difficulty. For banks, it is therefore essential to establish a marketing strategy focusing on customer relations and satisfaction. Since the international...

• Format: Paperback
• Language: English
• ISBN: 620593633X
• ISBN13: 9786205936337
• Release Date: April 2023
• Publisher: Our Knowledge Publishing
• Length: 76 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"