Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking

by Don Wright

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471522643
• ISBN13: 9780471522645
• Release Date: April 1991
• Publisher: Wiley
• Length: 228 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"