Seinfeld writer Andy Cowan's 2018 comedy memoir, Banging My Head Against the Wall: A Comedy Writer's Guide to Seeing Stars, foreword by Jay Leno, was recently acquired by The National Comedy Center in Jamestown, New York, a 2019 USA Today Best New Attraction. "The Opposite" wasn't just the classic Seinfeld episode in which George Costanza followed the opposite of his instincts to land success. The method behind the madness...