Bandwagon Effects in High Technology Industries

by Jeffrey H. Rohlfs and Hal R. Varian

Book Overview

Economists use the term bandwagon effect to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programmes. Eventually the selection of Beta...

• Format: Hardcover
• Language: English
• ISBN: 0262182173
• ISBN13: 9780262182171
• Release Date: October 2001
• Publisher: MIT Press (MA)
• Length: 256 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"