Bancassurance in Europe

by Tobias C Hoschka

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks'...

• Format: Paperback
• Language: English
• ISBN: 1349234575
• ISBN13: 9781349234578
• Release Date: January 1994
• Publisher: Palgrave MacMillan
• Length: 174 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"