Ban the Humorous Bazooka: And Avoid the Roadblocks and Speedbumps Along the Innovation Highway

by Mark Henry Sebell and Jeanne Yocum

Notwithstanding a giant corporate commitment to innovation, roadblocks abound, creating an unacceptably high failure rate for new products. What if someone could show businesses how to overcome the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0793141087
• ISBN13: 9780793141081
• Release Date: March 2001
• Publisher: Dearborn Trade
• Length: 262 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"

Customer Reviews

Create a winning company

Now more than ever, with all the uncertainty and turbulence we're going through, all CEOs, managers and team leaders need to read Ban the Humorous Bazooka. As we all know, the world has changed; nothing will ever be the same; and that means businesses must question all assumptions, develop new plans for profitability and success, and discover and implement new ideas for products/services as well as new ways of running the business itself. It's time for true innovation!This book helps the reader understand what innovation really is, how to "get out of the box" in generating and developing new ideas AND in using tried and true methods for turning those ideas into viable, profitable results. The authors offer great insights into the roadblocks and barriers in all individuals and all organizations that prevent the kind of innovation that is needed... and then they present techniques that are practical, avoid the typical, predictable problems, and produce amazing results. There are lots of examples and tips that make these techniques easy to understand and easy to follow.Read this book. Give it to all the managers and team leaders in the company. And then get busy getting all the teams in your company on the track to create the kind of innovation that will make your company a winner.

Ban the Humorous Bazooka

I found the book to be informational on both a professional and a personal basis. It is organized extremely well and persents the material in a manner that is easy to read and understand. The examples used make the points more clear. I highly recommend the book.

Beyond Business...a map for personal growth

This book will undoubtedly appeal to the business reader; but it is also, and perhaps more importantly, a wonderful guide to understanding the process of human interaction.The Humorous Bazooka is the weapon of choice in too many of our daily engagements. I was struck with the insights that Mr. Sebell's anecdotes reveal not only about the way business innovation is blown up from within, but how the metaphors translate so smoothly when applied to personal interactions.There are many levels of learning within these pages cleverly woven into a big smile.

The new innovation bible...lucid, smart, pragmatic

A great read and a terrific book for making innovation real. I've read dozens of business books that talk about creativity, but none of them come close to the sense of "let's do it". This book is a roadmap through the very messy process from new idea to actual innovation; it's also a book about individual and corporate behaviors that get in the way of innovation. I found myself nodding my head over and over as Sebell describes the bazookas that people use to kill an idea even before it's had a second to live. Part business strategy, part friend giving you good advice, and incredibly perceptive, this book is a great read for anyone who wants to turn the innovative spark into a bonfire.

Practical... Reality-based... I loved it!

Sebell and Yocum have provided managers with a powerful tool... Instead of the pure-theory fluff that fills most books about innovation, they have succeeded in providing us with a practical, reality-based 'how-to' manual that one can actually translate to tactical actions. Additionally, it provided a mirror for challenging my own behaviours as well. The bottom-line being, unless we have a teacher, we can't learn.As VP e-Commerce Operations for a reverse logistics supply-chain software company, I own the product development cycle... and am constantly faced with the task of facilitating for & bridging the gap between the Sales/Marketing and Technology groups so that new ideas can be surfaced, nurtured and incorporated into product releases. Considering the diverse thought processes of the individuals involved... I am thankful to know that I can go to my book shelf and refer to BtHB in the future.If you are responsible for developing, nurturing, facilitating, or guiding new ideas in your organization... I heartily recommend that you invest some of your precious time into reading this book... it'll pay off immensely.