Balancing on the Wire

by James Redmond

"Balancing on the Wire" provides a synthesis of management, motivation and communication theory, and techniques for advanced undergraduate and graduate students in journalism and mass communication... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 039593849X
• ISBN13: 9780395938492
• Release Date: January 1998
• Publisher: Coursewise Pub.
• Length: 468 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"

Customer Reviews

Too valuable to leave on a shelf--Balancing on the Wire

Packed with historical context, supporting research and the comfortable style of a confident writer, this book is an invaluable resource for anyone who finds themself thrust into the precarious position of media management. It is also currently used as a college textbook for graduate-level journalism. All major dimensions of management are addressed in this authoritative work. From the "evolution of a Free Press" and the role of "motivational fit" to corporate financial budgeting and legal regulations of libel and the Federal Communication Commission, "Balancing on the Wire" gives its readers a broad view and an insider's edge into the dynamic world of media leadership. For those who've worked inside an adrenalin-soaked broadcast station or a raw-nerve newsroom, slip a copy of this humanistic survival guide into the holiday stocking of the company's CEO or your favorite upper-level Scrooge. It's a spoonful of potent medicine that mixes common sense and artistic inspiration in just the right pleasing proportions. Cheers to Redmond and Trager for making special a topic that is hackneyed by the pseudo-bestsellers of MBAs in retirement.