Balanced Scorecard

by Michael Bourne and Pippa Bourne

The Balanced Scorecard has gained attention steadily over the last 15 years and is becoming more mainstream as a strategy management tool.Afteran explanation ofwhat the Balanced Scorecard is, this guideoffers strengths and weaknesses of this approach to performance management. Next, readers aretold how to design and implement appropriate measures and how to use the measures to manage, concluding with alternative approaches to performance measurement."...

• Format: Paperback
• Language: English
• ISBN: 0340946490
• ISBN13: 9780340946497
• Release Date: April 2009
• Publisher: Hodder & Stoughton
• Length: 208 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.6" x 5.1" x 7.8"