Baking Powder Wars: The Cutthroat Food Fight That Revolutionized Cooking

by Linda Civitello

Book Overview

First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle...

• Format: Paperback
• Language: English
• ISBN: 0252082591
• ISBN13: 9780252082597
• Release Date: May 2017
• Publisher: University of Illinois Press
• Length: 272 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"