Bad to Good: Achieving High Quality and Impact in Your Research

by Arch G Woodside and Arch G. Woodside

For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The majority of the research that gets published, perhaps 70% of it, hardly has any measurable scholarly impact in terms of citations. Rather than low relevancy, 'Bad to Good' posits that the deeper issue is the pervasive use of bad research practices appearing in most articles in almost all ranked journals...

• Format: Paperback
• Language: English
• ISBN: 1786353342
• ISBN13: 9781786353344
• Release Date: August 2016
• Publisher: Emerald Group Publishing
• Length: 320 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 5.9" x 8.9"