B2B Without the BS: The Business-to-Business Sales & Marketing Manual

by Robert Bell and Louis Zacharilla

A frank, funny and fast-reading guide to marketing strategy, marketing tactics and sales management in the unique B2B space, where the usual consumer-based marketing and sales rules are turned on... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0974452300
• ISBN13: 9780974452302
• Release Date: December 2006
• Publisher: Alan/Anthony, Incorporated
• Length: 154 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"