B2B Street Fighting: three counterpunches to change the negotiation conversation

by Brian J. Dietmeyer

Based on six years of research and 15 years of practical application and consulting on over 20,000 B2B negotiations in nearly 50 countries, B2B Street Fighting will redefine how you think about negotiation.Negotiation has long been thought of as merely a soft skill or a series of random verbal tactics. No more Gone are yesterday's long lists of tactics and countermeasures. B2B Street Fighting finally reveals that, despite all its apparent moving...

• Format: Paperback
• Language: English
• ISBN: 0615368301
• ISBN13: 9780615368306
• Release Date: March 2011
• Publisher: Think! Inc.
• Length: 190 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"