B2B Exchanges : The Killer Application in the Business-to-Business Internet Revolution

by William A. Woods

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• Format: Hardcover
• Language: English
• ISBN: 9627762598
• ISBN13: 9789627762591
• Release Date: January 2000
• Publisher: I S I Publications
• Length: 256 Pages
• Weight: 1.20 lbs.
• Dimensions: 9.0" x 1.3" x 6.3"

Customer Reviews

a MUST read.

B2B Exchanges is one of the BEST books ever written on the topic of B2B, this book is not a hype B2B book, the book offers real value and insight into the role, the future and the features of B2B exchanges on the Internet. The book covers a vital emerging industry, for those of you who are interested in business, business methods, exchanges, B2B models or simply the future of the business Internet I strongly recommend this book. It is an easy read, but fully packed with useful information, we have actually adapted some of the points in the book as the core of our business plan. The authors background in the financial markets offers a rare combination and an excellent ability to link and apply proven financial market models to the growing B2B space, it is worth noting as well that B2B is not the only topic covered, but the whole concept of exchanges and their application on the internet is explained and analyzed. ...

Solid Content; Excellent Overview

To say the area of B2B is white hot seems like an understatement. The authors, both involved in creating the fully-electronic Bermuda stock exchange, give a clear overview of this evolving field. This is not a technology book, as B2B is not really about IT (see Knowledge Management as a parallel example). As the authors submit, building successful B2B marketplaces depends on deep vertical knowledge, industry credibility, and growing liquidity. They are fundamentally business applications, not IT apps. The authors start their book by discussing what B2B exchanges are, and how they differ (e.g., some are the post & browse type; some are actual dynamic auctions, etc.). What struck a chord with me is the idea of dynamic price setting v. static price setting. The former is a real-time manifestation of the free market at work, and a radical departure from the Industrial Age. In addition, both buyers and sellers can benefit in a B2B exchange. As the authors outline, buyers have increased selection, more convenience, and the opportunity to pay less, while sellers have greater reach and the opportunity to charge more. Other defining areas the authors touch upon include: trading models (e.g., seller or buyer driven); revenue models (e.g., complementary and value-added services along with transaction and/or membership fees); and partnership models (e.g., getting buy-in from the gorillas).Lastly, the authors end their book with seven secrets of success for B2B exchanges. The secrets revolve around targeting a vertical, maintaining neutrality, value-added services, and transaction integrity and complete price disclosure. All told, this book is written in a no-nonsense, straightforward manner. It provides a good framework in which to evaluate this rapidly growing area. The authors do linger of stock exchange examples (not surprising in light of their experiences), but not in a way that is diminishing to their cogent message or thesis.

Excellent Intro to B2B Exchanges, AKA Vortals

Sculley and Woods have hit a home run with this book. Not only does it give tons of theoretical information on exchanges, it also gives practical suggestions and applications. The arena of B2B Exchanges/Vertical Portals is so new there aren't many places one can turn for a detailed description like this book. If you are considering this rapidly developing business model, this is a great place to start. Strongly recommended!

Save yourself a lot of time - read this book!

Over the last five months I have spent a lot of time researching the B2B e-Market Maker/ Metamediary/ B2B Exchange space. I have read Gartner Group/ Forrester/ IDC, you name it, reports. Save yourself a lot of time and read this book. My five month's research is here. I wasted a lot of my time doing the raw research, don't waste your time. These guys have done it for you. Couldn't be easier and more pleasant reading. Great job.

Excellent Business-to-Business Resource!

This is an excellent book both for the newbie as well as the seasoned Internaut to the Internet. It explains in detail the latest findings on B2B Exchanges on the Internet and how these exchanges will change the landscape of business commerce now and in the future. A MUST read for any business executive who expects to survive and prosper with the Internet!This reinforces with examples and details that the future of the Internet is with applications of Business-to-Business and related commerce exchanges.