B2B Data-Driven Marketing: Sources, Uses, Results

By Theresa C. Kushner, Ruth P. Stevens, Theresa Kushner

Book Overview

The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies. And now it s here. B2B Data-Driven Marketing: Sources, Uses,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1933199172
• ISBN13: 9781933199177
• Release Date: July 2015
• Publisher: Racom Communications
• Length: 294 Pages
• Weight: 1.39 lbs.
• Dimensions: 1.0" x 6.0" x 9.1"