B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

by Paul Hague and Nicholas Hague

Book Overview

B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who want to deliver a 'wow' to their customers. Achieving this 'wow' factor helps organizations distinguish themselves from their competition,...

• Format: Paperback
• Language: English
• ISBN: 0749481854
• ISBN13: 9780749481858
• Release Date: June 2018
• Publisher: Kogan Page
• Length: 248 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"