B2B Brand Management

by Waldemar Pfoertsch and Philip Kotler

Book Overview

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3540253602
• Release Date: September 2006
• Publisher: Springer
• Length: 373 Pages
• Weight: 1.62 lbs.
• Dimensions: 9.4" x 1.1" x 6.3"