Awakened Brand: Five Steps for Creating an Awakened Brand by Tapping into the Consciousness Revolution

by Virginie Glaenzer

Your brand's value is based on more than just an eye-catching logo and whether your product beats the competition's product. Today, a brand's value is often defined by its self-awareness, true authenticity, and relevancy. If a brand isn't in complete synergy with the consumers' tastes, sensibilities, and desires, there is more to worry about than a logo. Consumers are looking for brands that will impact their lives in tangible, positive, and lasting...

• Format: Paperback
• Language: English
• ISBN: 151777554X
• ISBN13: 9781517775544
• Release Date: October 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 54 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 5.5" x 8.5"