Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World)

by Mitchell Lewis Ditkoff

Book Overview

Awake at the Wheel is a book about ideas: what they are, where they come from, and what it takes to manifest them in a world not always ready for the new and the different. Simply put, it's a book about possibility, about the wellspring of creation, about the strange and fascinating process we all go through whenever we have an idea and try to do something about it. And while it's often said that ""ideas are a dime a dozen,"" the fact is that your...

• Format: Paperback
• Language: English
• ISBN: 1600372953
• ISBN13: 9781600372957
• Release Date: May 2008
• Publisher: Morgan James Publishing
• Length: 117 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"

Customer Reviews

Fantastic for Idea Lovers

If your looking for a book that will inform, inspire and invigorate your idea process at your company this is the book to read. Ditkoff's take on "Wheely Good Practices" alone is worth the price of the book itself. I particularly loved the "Tooling up Tool Box" and the detailed information on the Edison/Dali creative thinking technique. Brilliant stuff!

Got me out of my box

A work of genius!! Even got me out of my own way and allowed me to work on my own projects...brilliantly written, easy read...he talks to you in easy, real language that lets you just love the entire concept of what Ditkoff is relating. A must for anyone with any ideas who can't get moving or has no ideas of what or how to do anything...should be college text for any profession...best reading I've done in 40 years!

You'll like this AND find it helpful

Mitchell Ditkoff has written a book that's fun, funny and useful - a great combination. The idea of "being creative" can seem daunting, and Ditkoff takes the scariness out of it: he makes it clear that anyone can learn to take ideas from a niggle at the back of the mind to fully-fledged and manifested. Awake at the Wheel will support your success both personally and professionally.

Creative Motivation

Ditkoff uses his own creativity and humor to convey an approach to utilize both of these essential skills in the work place. Humor is serious business - or should be. I bought copies for each of my top management and will use it as a center piece for discussions at an upcoming manager's retreat. Everyone has many great ideas but few come to fruition without a proper approach. It takes a caveman mentality to help sometimes. Thanks OG!

Really Cool Book

Mitchell Ditkoff's new book is so cool! Finally, someone has written an innovation book that is fun to read AND provides a roadmap for innovation success. I've read some of his work in the past, and this is the best yet.