Aviation Marketing

by Keith J. Mason and Ryan Leick

Book Overview

Aviation Marketing provides a foundation of marketing theory in the context of recent aviation marketing literature, specifically designed to serve as a textbook in an academic environment. It is founded in established and new marketing theory supported by practical applications of the theory to the air transportation industry. While aviation management and strategy texts have become reasonably abundant in number, the marketing of aviation services...

• Format: Paperback
• Language: English
• ISBN: 1472451171
• ISBN13: 9781472451170
• Release Date: July 2038
• Publisher: Routledge
• Length: 330 Pages