Auto Brand: Building Successful Car Brands for the Future

by Anders Parment

Book Overview

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink...

• Format: Paperback
• Language: English
• ISBN: 0749469293
• ISBN13: 9780749469290
• Release Date: January 2014
• Publisher: Kogan Page
• Length: 264 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.6" x 6.3" x 9.2"