Author Marketing 101 Guide and Journal

by C. Morgan Kennedy and Therese Patrick

Author Marketing 101 returns to the basics of a strategic marketing plan and reinterprets corporate terminology so that it applies to novelists and small business owners. Through interactive exercises and demonstrative case studies, new and established authors will learn how to: --develop a professional and engaging author persona --identify overarching themes and colors for their stories --apply these colors and themes to their marketing collateral,...

• Format: Paperback
• Language: English
• ISBN: 1938281551
• ISBN13: 9781938281556
• Release Date: September 2013
• Publisher: Moonlight Garden Publications
• Length: 116 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"