Authentic Marketing

by Larry Weber and Larry Weber

Engage on a deeper level by disrupting the typical business development script

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind:...

• Format: Hardcover
• Language: English
• ISBN: 1119513758
• ISBN13: 9781119513759
• Release Date: January 2018
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.1" x 6.1" x 9.1"