Analyzing Markets, Products, and Marketing Plans

by David Parmerlee

Provides a source of information, ideas and direction for those building a marketing program or improving marketing activities. This series guides you through critical marketing tasks and provides the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0658001337
• ISBN13: 9780658001338
• Release Date: June 2000
• Publisher: McGraw-Hill
• Length: 193 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.5" x 8.5" x 11.1"