Audience Studies: A Japanese Perspective

by Toshie Takahashi

This book theorizes the role of media and ICT in today's media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion. Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world's most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents...

• Format: Paperback
• Language: English
• ISBN: 0415896584
• ISBN13: 9780415896580
• Release Date: May 2011
• Publisher: Routledge
• Length: 252 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"