Audience: Marketing in the Age of Subscribers, Fans and Followers

by Jeffrey K. Rohrs

Book Overview

AUDIENCE

Most companies are still taking one step forward and two steps back in their customer relationships because they don't understand how to build and engage a long-term online audience. The new job every marketer must learn is "Proprietary Audience Development." AUDIENCE is a manifesto--a "call to arms"--that every marketer can deliver to their C-Suite in order to permanently put an end to "spammy" digital marketing and social...

• Format: Hardcover
• Language: English
• ISBN: 1118732731
• ISBN13: 9781118732731
• Release Date: November 2013
• Publisher: Wiley
• Length: 288 Pages
• Weight: 0.15 lbs.
• Dimensions: 1.2" x 6.1" x 9.1"